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Genre: self help, finance, marketing

Number of pages: 160

Published on: 2009

Published by: Harper business

Goodreads blurb:
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

My take:

One needs some kind of motivation to keep going. It is true that passionate people do have passion. But it is also true that this passion doesn’t always makes you keep working towards your goal. At least that’s the case with me. I need to keep myself constantly updated through a some external stimuli. And what better stimuli can be than a book?

This book does the job of making you work towards your passion tirelessly. Why do we get tired when we work for long? Because we don’t love doing that. And, when we do something we love, any chance of getting tired goes away.

What is better than a book that motivates you to work towards your passion? That the book is informative. Yes! This book is easily a booklet on all the tools on the internet that can be used to cash in your passion.

I felt like I knew whatever is being told in this book about passion. I think we all know it deep down. That working on your passion through the night won’t get you nowhere. Maybe we just don’t believe in our passion strong enough to just go for it. This book even had an answer to this: if you enjoy doing it, it’s worth it. Isn’t all this simple yet fascinating?

This book talks about how we can use each of the social media platforms including Facebook, twitter, Tumblr, YouTube, WordPress and many more to built your personal brand. The tools have been explained in detail as well. Even though the book was published almost a decade ago, most of the information is still relevant today as well. Since social media platforms like Instagram weren’t present when this book was written, there is no mention of them. But a passionate person will surely do things the updated way, keeping this book as base.

This book has so much information, written in a precise manner. It is certainly not possible for me to tell about each one of them here. But I’d surely like to talk about one last concept mentioned here which I think everyone should know. It is that legacy always outweighs currency. This book talks about how being true to your audience or customers is much more important than making money. Sure, it’ll work for the long run in terms of money. But won’t it give you peace of mind as well?

This book surely boosted up my willingness to pursue my passion. To all the passionate people out there: do read this book, for it’ll help you to a path full of passion and happiness.

My rating: 4.5/5 ⭐


4 thoughts on “[Book review] Crush it! Why now is the time to cash in your passion by Gary Vaynerchuk

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